At the end of February, the center of Italian capital encountered an unexpected problem. Not an unforeseeable one, but one that was not previously thought possible in the highly integrated European tertiary hub of Lombardy. Some weeks of contradictory official announcements passed by. Local and central governments, experts, and politicians first closed the few institutions that remained under public control after several years of privatization of public services, such as schools and libraries, and then came up with city marketing campaigns such as #MilanoNonSiFerma or #BergamoNonSiFerma (Milan/Bergamo doesn’t stop) intended to push everyone to keep the service sector and the productive economy up and running. Finally, at the end of the first week of March, the government frantically urged everyone in Italy to enact so-called social distancing and isolation at home.