Introduction:
The evangelical preacher Joel Osteen, whose nondenominational Lakewood Church in Houston, Texas, attracts an estimated 40,000 worshippers weekly, is often presented as paradigmatic of the ways faith, media, and capitalism intersect in today’s media environment (e.g., Einstein 2008). Osteen’s message is communicated through his best-selling books, CDs, and DVDs; his satellite radio program and television network; and a well-managed Internet infrastructure of platforms such as YouTube, Facebook, Twitter, and Instagram; podcasts, direct-marketing emails, a blog, mobile phone apps, and even an iPad magazine (Bosker 2012). In other words, “Joel” is more than a preacher; he is a branded media package. Continue reading →