In a 2004 article, rap scholar Mickey Hess remarked, “Making money is a legitimate goal for rappers, and one that is stated outright in lyrics” (635). Rap musicians, it is true, very often display a capitalistic frame of mind in their performance. They consistently refer to money—more specifically, to making money through entrepreneurial activities—and generally draw on a semantic field of capitalism. For example, EPMD—a rap group whose moniker stands for Eric and Parish Making Dollars and who released the albums Strictly Business (1988), Unfinished Business (1989), Business as Usual (1990), Business Never Personal (1992), Back in Business (1997), Out of Business (1999), and We Mean Business (2008)—clearly favored a business-oriented and capitalist discourse. Record labels like Cash Money in New Orleans and Jay-Z’s Roc-A-Fella, whose name explicitly references the capitalist heights rappers seek to climb, similarly point to this inclination. Whether they do it through their aliases or in their lyrics, rap musicians brazenly display a capitalist frame of mind and repeatedly brag about their enterprises, whether legitimate (like outstanding record sales) or criminal (particularly, accomplishments in the underground economy of the “hustle”).
Continue reading →